Sharvari fronts Daniel Wellington’s new campaign celebrating festive dressing
Mumbai: Daniel Wellington has unveiled its new Diwali campaign featuring brand ambassador Sharvari, highlighting the Ophelia Mini Mesh in Rose Gold as a festive fashion accessory and gifting option.
Inspired by the festive season’s affinity for gold, shimmer and dressing up, the campaign showcases how a watch can complement festive attire and add a finishing touch to celebratory looks.
In the campaign, Sharvari pairs the Ophelia Mini Mesh in Rose Gold with a gold festive ensemble, highlighting the watch’s warm tones and delicate mesh bracelet. The styling positions the timepiece as an accessory suited to festive gatherings and parties, while its design is also presented as an option for Diwali gifting.
Commenting on the campaign, Sharvari, Brand Ambassador, Daniel Wellington, said, “Diwali has always been a special time of the year for me, with the excitement of dressing up and celebrating with family and friends. When it comes to festive dressing, I feel it’s often the little details that make all the difference, and a watch is an accessory I always come back to. The Daniel Wellington Ophelia Mini Mesh in Rose Gold stands out for its elegant design and how easily it complements different outfits. It’s rose-gold finish adds just the right amount of sparkle, whether I’m heading to a festive gathering or a party. I also think watches make wonderful Diwali gifts because they’re timeless and thoughtful, and something you can enjoy wearing long after the festivities are over.”
Deepak Chhabra, Managing Director, Timex Group, said, “Diwali is a significant moment for retail, with consumers increasingly exploring online platforms and offline platforms to discover products, find inspiration and make gifting choices. As shopping behaviors evolve, convenience and accessibility are becoming important factors in how consumers engage with brands during the festive season. At Daniel Wellington, we see this as an opportunity to connect with consumers through campaigns that reflect their evolving style preferences and gifting needs. Featuring Sharvari in our Diwali campaign, we aim to showcase how thoughtfully designed accessories can become an integral part of festive dressing, while offering consumers an elegant gifting option for the season.”
Through the campaign, Daniel Wellington connects festive styling with gifting, positioning the Ophelia Mini Mesh in Rose Gold as a timepiece for the celebrations and an accessory that can be worn beyond the Diwali season.