Tushar Mehta joins Haldiram’s as VP – Growth & Marketing

Seasoned marketer and brand builder Tushar has joined Haldiram’s as Vice President - Growth & Marketing.

With close to two decades of experience across brand building, consumer marketing and growth, including leadership roles with Taco Bell, Coffee Island India and AB InBev - Tushar now takes on a key growth mandate at one of India’s most iconic consumer brands.

Few Indian brands have built the scale, trust and consumer affinity that Haldiram’s enjoys today. Built on generations of commitment to quality, consistency and consumer-centricity, Haldiram’s has successfully mastered the food and hospitality business while creating one of India’s most formidable homegrown food brands.

“Haldiram’s is one of India’s most remarkable consumer success stories. To build this kind of scale while retaining such deep consumer trust is an extraordinary achievement. I am incredibly excited to join the Haldiram’s family and contribute to its next chapter of growth,” said Tushar.